Do you want to start promoting your business online? Not sure what digital marketing means? If that’s the case cheer up! In this course you are going to find all the digital marketing basics you need to know about creating successful online marketing campaigns for your business.


Course Currilcum

    • Video Intro – Digital Marketing Details Unlimited
    • What is Digital Marketing Details Unlimited
    • About The Digital Marketing Course Details Unlimited
    • 1.0 The Customer Journey Details 00:30:00
    • In this chapter, we'll start with a high-level map of the Customer Value Journey. Then we'll dive into each of the 8 steps, talk about the tactics you'll need to move people along the Journey, and review case studies so you can see it in action.
    • 2.0 Developing a Content Marketing Strategy Details 00:30:00
    • Social media advertising means using social media platforms to promote and sell your products/services
    • 3.0 Crafting a Digital Advertising Plan Details 00:55:00
    • How can we easily and affordably get people's attention, push them to our websites, and convert them to subscribers and customers? The secret is digital advertising. And if you understand how to make it work, it can give you full control over your traffic flow and help you sell more too.
    • 4.0 Developing a Social Media Strategy Details 00:40:00
    • A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be.
    • 5.0 Following Email Marketing Best Practices Details 00:30:00
    • Regardless of the rumors, email is nowhere near "dead"—and if you know how to use it, it will help you exponentially grow your business. With that in mind, in this chapter, we'll review the basics of email marketing, including the methods, the metrics, the lingo you need to know, and who on your team should own email marketing.
    • 6.0 Designing Your Search Marketing Strategy Details 00:25:00
    • We tend to equate search marketing with Google. But there’s a lot more to it than that. Search marketing is about producing the right content and publishing it on the right channels to attract the right customers, then doing what it takes to make your content rise to the top—whether that’s for Google or any other channel.
    • 7.0 Applying Website Analytics to Your Digital Marketing Details 01:00:00
    • Fortunately, data and analytics don't have to be scary. In fact, it can be fun (or at least interesting) if you know how to turn all those numbers and reports into actionable intel you can use to grow your business. In this chapter, you'll learn the methodology for doing analytics and data in your business, the metrics that matter most, the lingo you'll use to talk about it, and the teams or roles that should be responsible for it.
    • 8.0 Leveraging Conversion Rate Optimization to Drive Growth Details 01:00:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. Your Bio 12:00
    • Assignment: Tell Us About Yourself Details 1 week, 3 days
    • Quiz – Introduction to Digital Marketing Unlimited
    • Video Intro – Content Marketing Details Unlimited
    • What is Content Marketing Details 00:40:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.
    • What is Blogging? Details 00:40:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] A blog is an online diary or journal located on a website. The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. Since a blog can exist merely for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access. When a blog is made publicly accessible, anyone can typically find the blog through links available on the blog owner’s individual or business website, their social media profiles, emails and e-newsletters and online keyword search engines. Many blog owners also set up blogs on websites devoted to the creation, storage and sharing of blogs, such as Blogger, LiveJournal, Tumblr and WordPress. Blog content can appear as posts on one continuous streaming page or posts on individual pages reachable through one or more pages set up in a list-style format as post title links, excerpts and related tags. All posts or links to posts are typically displayed to readers in reverse chronological order with the most recent content appearing first.
    • Content Marketing Ideas Details 00:50:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Content marketing is an inexpensive and effective way to reach potential clients and serve current customers. Often, small businesses get stuck trying to figure out how to produce content on a long-term basis. Here are fifteen simple ways to use content marketing to engage and grow your audience.
    • Types of Content Details 00:40:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content types and how you can use them to drive growth.
    • Content Repurposing Details 00:55:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. So to inspire your repurposing efforts, I put together some benefits and examples below. Check 'em out.
    • Content Curation Details 00:30:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible.
    • Know your Customer Details 00:40:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Do you know your customer? At any rate, you ought to. If you’re a financial institution (FI), you could face possible fines, sanctions, and reputational damage, if you do business with a money launderer or terrorist. More importantly, KYC is a fundamental practice to protect your organization from fraud and losses resulting from illegal funds and transactions. “KYC” refers to the steps taken by a financial institution (or business) to: Establish customer identity Understand the nature of the customer’s activities (primary goal is to satisfy that the source of the customer’s funds is legitimate) Assess money laundering risks associated with that customer for purposes of monitoring the customer’s activities To create and run an effective KYC program requires the following elements:
    • Inbound Marketing Details 00:40:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] The Definition of Inbound Marketing If you’re here because you just typed “what is inbound marketing” into Google, then you should know two things. First, the fact that you’ve found us is already a sign that our own inbound marketing efforts here at IMPACT are working. So that’s great! Second, you’re probably looking for a quick and simple definition of inbound marketing, so let’s cut to the chase. Simply put: Inbound marketing is a digital marketing strategy that organically attracts leads and buyers to your company when they’re looking for solutions, rather than competing for their attention. Before we go in-depth on what exactly this entails, however, we’ll need a quick history lesson on inbound’s counterpart: outbound marketing. What is Outbound Marketing? “Outbound” marketing is what most people probably think of when you tell them you work in marketing. This means all the traditional forms of getting your message out there: Catalogues Billboards Radio and print advertisements Cold calls etc. etc. In the pre-internet era, when people didn’t have instant access to the world’s information at their fingertips, outbound marketing was de rigueur. Times have changed, though, and a lot of your customer base now finds outbound marketing a little too aggressive, in-your-face, and pushy. Drawbacks of Outbound Marketing Expensive Impersonal Difficult to Segment/Target Difficult to Analyze Not Aligned with Modern Buyer Behavior Believe me, the last thing you want is to come off as desperate to your customers (“buy my product? Please?”). That’s not to mention outbound marketing is expensive. You need to make a big up-front capital investment, and the return on that investment can be questionable. Even if you create an amazing ad for your burger restaurant, it won’t help increase revenue if it’s on a billboard outside a vegan commune.
    • How-to Guide Details 00:45:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] In the last few years, content marketing has become the number one method to increase web traffic, get new customers, build brand reputation, and grow your business. To survive and thrive in business today, you have to invest in content marketing. But If you’re new to content marketing, it can be hard to know where to start, and it’s even harder to know where to go next once you do finally get the wheels rolling. In this course I will provide you with all the tools you need to master content marketing. This course is not just about the benefits and value of content marketing. It also reveals the actual strategies, processes, best practices, tips, and tools that I have personally used to help hundreds of companies boost web traffic, brand awareness, and conversions. The course will help you start the wheels turning, make the right moves, see real ROI, and take your business to the next level. You will learn exactly what it takes to plan and develop a content marketing strategy that will propel your business forward. Who this course is for: Marketers Business Owners Anyone interested in learning about content marketing
    • Content Calendar Details 00:55:00
    • [responsivevoice_button voice="UK English Female" buttontext="Listen to Post"] Content calendars can make or break the successful implementation of your content strategy. Why? Because they help keep your team on track, let them see what’s coming next, and help them avoid the panic of having to write something at the last minute. In this post, we took seven companies across a variety of industries and reconstructed their blog and social media posting schedules (based on manual research) to create example content calendars. Then, after you’ve seen each example, we’ll show you how to establish your own publishing frequency, and build a content calendar to keep it organized.
    • Quiz – Content Marketing Unlimited
    • Video – Social Media Marketing Details 00:10:00
    • Social media websites and applications allow users to create and exchange user-generated content where people talk, share information, participate and network through technologies such as blogs and social networking sites. Within the last decade, social media has become one of the most powerful sources for news updates, online collaboration, networking, viral marketing and entertainment.
    • History of Social Media Marketing Details 00:25:00
    • Here, we’ve compiled some of the most pivotal “moments” in social media’s history. From the very first social networking site (invented in the 1990s), to recent changes to networks with billions of users.
    • Why Social Media Marketing Details 00:50:00
    • Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
    • Social Media Marketing Strategy Details 00:45:00
    • A social media marketing strategy is your game plan to build awareness for your business and grow your following on social media. Creating a social media strategy includes setting marketing goals, choosing the right networks to use, and measuring your desired results. Your strategy ensures social media has a positive impact on your business.
    • Social Media Marketing Platforms Details 00:55:00
    • Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
    • Setting Social Media Marketing Goals Details 00:55:00
    • Maybe you’re a small startup that uses social media marketing to try and raise brand awareness. Maybe you’re a different type of organization, like a music group that uses social media to connect with listeners and post new songs. Or maybe you’re a large enterprise, that wants to join the conversation and boost brand engagement. Regardless of who you are or why you’re on the web, one thing is certain: For you to have an effective social media strategy, it is important to know what you’re trying to achieve. That means knowing what your social media goals are, and how you’re going to reach them. In this blog post, we have brought you a step-by-step guide to planning your social media goals, choosing social media strategies, and achieving your goals, so that you can ensure your company’s social media success, now and in the future.
    • Social Media Audit Details 00:50:00
    • Social media is not a new or strange tool for marketing a business online. It has come a long way from being a way to socialize on the web and entertain yourself. Today, you’ll find that every major social media network has matured into a powerful marketing medium to promote products, build audiences and increase sales. Right from Facebook to Instagram to even Pinterest, you can use these social media networks to get the word out about your product or service and grow your business. On the surface, social media networking sites work towards connecting people with their family, friends and colleagues. However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. And it’s delivering results too. If you look at the stats, worldwide social media advertising investments are predicted to grow from 32 billion US. dollars in the year 2017 to a whopping 48 billion US. dollars in the year 2021. That’s a massive jump in a short period of time.
    • Social Media Automation Details 00:45:00
    • The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. Statistics show that around 42% of the world's population uses social media, which roughly adds up to 3.2 billion users worldwide. Moreover, the number keeps increasing with new users joining every day. These growing numbers indicate the potential of social media channels for marketers. But leveraging this powerful tool is a challenging task for marketers. Your brand needs to be consistent, available, and relevant on social media. It is also important to track trends, measure the performance of social efforts, and engage constantly with prospects on social channels. Performing all these activities while running multiple marketing campaigns is difficult. Which is why social media automation plays an integral role in marketing strategies. As we discussed earlier, social media automation helps marketers automate social media processes to save time and effort, and get maximum ROI from all social media efforts. It includes content publishing, tracking, and measuring. Automation includes tasks such as publishing content, scheduling future content posts, republishing popular content, curating trending content, and tracking the engagement on content posts. Some advanced social media automation tasks include social listening and sentiment analysis, which enable brands to engage with their prospects on a much deeper level.
    • Quiz – Social Media Marketing (Organic) Unlimited
    • Assignment: Social Media Marketing Details 00:00:00
    • Video – Social Media Advertising Details 00:05:00
    • What is Social Media Advertising? Details 00:50:00
    • Are you under pressure to sell tickets to your virtual or live event, don’t know where to start with social media advertising, scared of wasting money on ads, and can’t afford an agency? I get it. I used to be there as well. I remember trying to create ads for the first time and getting overwhelmed by the sheer volume of information on the internet, Facebook’s complicated Business Manager, and all the different objectives, ad types and strategies. I procrastinated, then I experimented, but I didn’t know what to look for so I didn’t know what was working or not working. That’s why I was so passionate about creating this course for you. If you want to expand your skills and learn how to set your event or business up for success long after this course, I’ll help you bypass the hurdles of creating your own successful ad campaigns. I share my screen and take you through the end to end process of marketing and selling your event using social media advertising. After taking this course you will: Be able to confidently attract more people and sell more tickets to your next event Successfully build and get your own ad campaign live on Facebook and Instagram Learn how to identify and target your desired audience Stop wasting money with Facebook and Instagram ads Know how to get a return on investment from your advertising budget Understand the key fundamentals required to build a high performing ad campaign Learn key hacks and insights from a top boutique agency that specialises in creating high performing ad campaigns for the event industry Be able to teach and pass on your knowledge to others in your team or organisation Whether you’re selling a virtual event or a live event, this course will provide you with all the tools you need to successfully sell more tickets to your next event. Take this course today, and begin your journey towards ads superstardom! This course comes with a 30-day money-back guarantee. Who this course is for: A marketing professional or event owner/manager that wants to expand on their current skills and be ahead of the game An online coach who has to sell an online event, workshop or promote a webinar to increase their client base and revenue Anyone interested in learning how to confidently attract more people and sell more tickets to their next virtual or live event
    • Benefits of Social Media Advertising Details 00:55:00
    • Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
    • Facebook Advertising Details 00:50:00
    • If you’ve not tried using Facebook Ads to promote your business online, then today is the time to start! Never before has there been an advertising platform of this magnitude that will allow you to reach an audience of billions and rapidly grow your business online at next to zero cost! So, what are my 10 Facebook ads strategies? You’ll be getting live on-screen video demonstrations for each of them throughout this course: FACEBOOK ADS STRATEGY 1: You’ll learn how to properly structure your Facebook advertising campaigns so that you have the fundamental foundation for success FACEBOOK ADS STRATEGY 2: You’ll learn how to effectively target the right audience so that you get access to the best people for whatever you want to promote or sell through Facebook advertising FACEBOOK ADS STRATEGY 3: You’ll learn how to choose the best placements so that your Facebook ads get shown in the most effective places FACEBOOK ADS STRATEGY 4: You’ll learn how to set the right budget and schedule so that your Facebook ads can optimize and become as efficient as possible FACEBOOK ADS STRATEGY 5: You’ll learn how to use engaging visuals so that your Facebook ads really grab your audience’s attention as they’re scrolling down their feeds FACEBOOK ADS STRATEGY 6: You’ll learn how to use engaging captions so that your audience interacts with your Facebook ads and take the actions you want them to FACEBOOK ADS STRATEGY 7: You’ll learn how to leverage custom audiences so that you can categorize different groups of people and deploy powerful retargeting Facebook ads FACEBOOK ADS STRATEGY 8: You’ll learn how to leverage lookalike audiences so that you can skyrocket your Facebook advertising results with what I think is Facebook’s most powerful feature FACEBOOK ADS STRATEGY 9: You’ll learn how to analyse and manage your Facebook advertising results so that you can continually improve the performance of your Facebook ads FACEBOOK ADS STRATEGY 10: You’ll learn how to test and learn fast so that you can achieve what you want through as quickly as possible through Facebook ads So, if you’re an influencer, an entrepreneur, a professional or any type of organization that wants to absolutely crush it with Facebook ads, then this Facebook advertising course is for you.
    • Instagram Advertising Details 00:45:00
    • In many ways advertising on Instagram is the same as advertising on Facebook. This shouldn’t come as a surprise, with Instagram being part of the Facebook network. We recently covered how to work out the cost of your Facebook ads. This article shifts the focus to Facebook's very visual, rapidly increasingly popular sibling, Instagram. Just how much does it cost to advertise on Instagram? As with Facebook, there is no set price for advertising on Instagram. You create a bid for your ad’s placement. In theory, Instagram will place the ad of the company that makes the highest bid for any particular advertising slot. In reality, it is much more complicated than this, and you can not guarantee that Instagram will accept any ad you provide and serve it on the Instagram accounts you bid for. There is more to obtaining a spot for your ad than just making the highest bid.
    • LinkedIn Advertising Details 00:45:00
    • LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too.
    • Twitter Advertising Details 00:45:00
    • Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this article, you’ll discover three cost-effective ways to advertise on Twitter.
    • Quiz – Social Media Advertising Unlimited
    • Assignment – Social Media Advertising Details 00:00:00
    • Video – Search Engine Optimization Details 00:10:00
    • SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. Alright, let’s translate that to English. Here’s my go at it: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.” SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
    • What is Search Engine Optimization Details 00:40:00
    • SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. Alright, let’s translate that to English. Here’s my go at it: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.” SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
    • Why Search Engine Optimization? Details 00:25:00
    • Did you know that there are 3.5 billion searches performed every day on Google? That means that no matter your line of work, people are searching for your business online. Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google. And if you want to attract them to your site, you need search engine optimization. But if you’ve spent much time researching your options with digital marketing, you’ve probably heard that before. Once you’ve accepted this, though, the next logical question is how to do search engine optimization. That’s why on this page, we’ll explain exactly what makes SEO so important, as well as a few search engine optimization techniques and search engine optimization tools you can use to increase your online visibility.
    • Understanding Google Details 00:55:00
    • Want to wrap your head around SEO, but getting scared off by technical terms and complex concepts? This friendly article walks you through everything you need to know to start ranking in Google.
    • How Does Google Search Work? Details 00:50:00
    • Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.
    • Getting Your Website Seen By Google Details 00:50:00
    • So you want to get your website on page 1 of Google, but you're not sure how? Well, you've come to the right place! I've ranked dozens of websites on page 1 of Google, and I'm going to show you how you can do the same. First, let's start with a quick primer on how Google and other search engines work.
    • Search Engine Optimization Strategies Details 00:40:00
    • SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
    • Quiz – Search Engine Optimization Unlimited
    • Assignment: Search Engine Optimization Details Unlimited
    • Video Intro – Content Marketing Details 00:04:00
    • In this article, we answer the most common questions related to display advertising. What is it? How does it work? What are its key features? It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy
    • Understanding the Digital Customer Details 00:20:00
    • Humans have communicated and interacted amongst themselves since the beginning of time. But, with the passage of time, the mediums of communication have evolved. Due to the advent of technology and internet, all of us have become digital consumers. Even the way that businesses interact with their consumers keeps evolving at lightning speed. Today, the channels of communication between businesses and their customers have become digitised. In this digital era, the focus of businesses should be to understand their customers. It is essential to pay attention to the everchanging communication channels. The concept of consumer focus or “Consumer is King” is not new. The importance of customer centricity has existed since the beginning of businesses. But, in this era of digital revolution, the mediums of interaction have changed between consumers and businesses. The consumer behaviour is constantly changing due to the enabling nature of technology and easy access to information.
    • Defining Display Advertising Details 00:30:00
    • A type of paid online advertising, display advertising consists of text, image, video, audio, and motion ads, which display on websites, apps, and social media platforms. These ads can appear in several sizes, including banner and reach users across the web.
    • Search Advertising Vs. Display Advertising Details 00:20:00
    • There are tons of elements that go into online advertising. You have lots of ad formats to choose from and the ways in which you can reach target audiences is truly unlimited. But, if you had to pick two big contenders when it comes to online advertising, search and display ads are two of the most important channels to master. So, what is the difference and which is better? Can you use both to maximize your online advertising efforts? As Search and Display play major roles in advertising campaigns, it is best to know when and how to use them in your own marketing efforts. In this course, we will look at everything you need to know about both Display and Search networks and how you can use them for your marketing.
    • Display Ad Optimization Details 00:35:00
    • In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get me wrong, display advertising can be a great way to market your business, especially if you’re trying to build brand awareness. The trick is knowing how to use your analytics data to ensure that your ads are showing up in the right place at the right time.
    • 10 Best Display Advertising Players Details 00:35:00
    • In the current technological age, the role of digital display advertising networks can not be undermined. They are perfect for driving traffic to your website. In this article, we will be reviewing ten of the best display advertising networks in the world. In case you are wondering what is display advertising networks? Display advertising networks help your business to run ads that will reach out to the largest possible audience. Indeed, digital display advertising networks have been employed in the building of targeted customer base.
    • How Display Advertising is Sold Details 00:30:00
    • There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder. Try mentioning banner ads or display advertising to clients or some of your agency colleagues. Very high chances that they won’t be very excited about the idea. It’s not hard to understand why. Questionable performance, low CTRs, ads that aren’t seen, fraud clicks, banner ad blockers, banner blindness – all these give banner ads and display advertising a bad rep. So sad that people shy away at the bare mention of it. They overlook entirely any possible benefits or sharp points. So why would you even want to suggest display advertising to your clients?
    • 21 Metrics for Measuring Display Advertising Success Details 00:25:00
    • Before you dive into building your first ad campaigns, you'll need to ensure you understand what constitutes success for each ad, which performance indicators to track, and how to measure your progress in real time. In this section, we'll help you do just that.
    • Quiz – Display Advertising Unlimited
    • Video – Google Analytics Details 00:05:00
    • Why Google Analytics? Details 00:20:00
    • How Google Analytics Works Details 00:20:00
    • Setting Up Google Analytics Details 00:25:00
    • Navigating Google Analytics Details 00:30:00
    • Understanding Reports Details 00:30:00
    • Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we come in! In this course, we will break down Google Analytics and talk about the important reports you should be looking at to improve your website.
    • How To Set Up Dashboards Details 00:50:00
    • Audience Reports Details 00:45:00
    • We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer.
    • Acquisition Reports Details 00:30:00
    • Behavior Reports Details 00:35:00
    • We are all seeking more insight into what our customers and target markets want from us and how we can improve our website design and messaging to service those wants. It could be more content on a specific topic, more videos, a cleaner navigation, a faster website, straightforward pricing on service pages, etc. Without guessing or asking customers directly, it was once impossible to really know what the majority of your website visitors desire.
    • How to Measure Custom Campaigns Details 00:45:00
    • To track your custom marketing campaigns into Google Analytics, you need to use campaign tags (which are also called UTM tags), these tags allow you to see your marketing reported separately in Google Analytics. And when you combine campaign tracking with conversion metrics, including goal completions and transactions, you can pinpoint what’s working (and not working). This means you can adjust your future marketing campaigns, inform your strategy and even reallocate your budget to campaigns that are delivering the best results.
    • How To Measure Google Ads Campaigns Details 00:30:00
    • When it comes to the paid search environment I think it’s safe to say that most people are very results-driven. After all, would you really go through all of the effort to build out, optimize, and monitor your AdWords account on a frequent basis if all you got in return was a blank sheet of paper? Of course not – we put the effort into our search campaigns because we expect results, we want to see an outcome, and we need AdWords performance metrics to alert us of our success or failure.
    • Quiz – Google Analytics Unlimited
    • Assignment: Google Analytics Details Unlimited
    • Video Intro – Google MyBusiness Details 00:05:00
    • Engage Customers Details 00:15:00
    • Claim your Google My Business Listing Details 00:30:00
    • Optimize your Google My Business Listing Details 00:30:00
    • Quiz – Google My Businesss 00:30:00
    • Assignment: Google My Business Details 00:00:00
    • Video Intro – Email Marketing Details 00:15:00
    • Understanding Email Marketing Details 00:30:00
    • Creating an E-mail Marketing Strategy Details 00:25:00
    • Creating a High-Performance Emails Details 00:25:00
    • Understanding Email Delivery Details 00:17:00
    • Analyzing Your Marketing Emails Details 00:25:00
    • Testing Your Marketing Emails (A/B Tests) Details 00:30:00
    • Quiz – Email Marketing Unlimited
    • Assignments: Email Marketing Details Unlimited

Course Reviews


2 ratings
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  • 4 stars1
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  1. Prisca Evelyn Aluoch01/08/2021 at 11:59 AM

    Digital marketing fundamentals


    Great but kindly work on assignment submission criteria

  2. Jacinta A. Odima20/04/2022 at 6:24 PM

    Digital marketing course



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